The following information in this Privacy Policy is intended to give you an overview of the nature, scope, and purpose of the collection and processing of your personal data by BUENOWAYS and its subsidiaries (BW) as well as third parties, and your rights under data protection law.

Which data is processed and how it is used depends upon the requested or agreed services.

Contact details of BUENOWAYS

processing of your personal data, please contact us at:
BUENOWAYS Yachting & Travel
Foça Mah.
1030 Sok.
No:166/B 48300,
Fethiye, Mugla, Turkey

General Data Use

We process your personal data which we have received directly from you or from third parties (e.g. brokers etc.) as part of our business relationship with you. In addition to data that we receive directly from you, we also obtain and process data about you that is available in the public domain or that was provided to us by other companies within the BUENOWAYS or by third parties, in order to properly and adequately fulfil our regulatory and contractual obligations as well as to improve, expand and market our service offering. The following personal information is processed:

  • personal details (name, address, further contact details, date and place of birth, and citizenship);
  • identification data (e.g. details of your identification document) and authentication data;
  • order data (e.g. payment);
  • data stemming from the fulfilment of our contractual obligations;
  • advertising and sales data;
  • record-keeping data (e.g. minutes of consultation)
  • other data related or comparable to the above categories (e.g. Email).

Webpage and Cookies

In order to provide the services on our website we use a number of cookies and other technologies. These are described hereafter in detail and were applicable opt-out options are provided.

In order to provide you with the website and its content we must use some cookies. We use a last viewed yacht cookie to remember your most recently viewed yachts and present these to you when you return to the site.

Performance Cookies


We use Hotjar in order to better understand our users’ behaviour and to optimize the online experience. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out of the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Our legal basis for processing is our legitimate interest in optimizing the user experience and making your visit to our website enjoyable.

Google Analytics

Based on our legitimate interests in analysis, optimization, and economic operation of our online offer, we integrate Google Analytics, a web analytics service provided by Google Ireland Ltd. (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). Google uses cookies. The information generated by the cookie about the use of our website are usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement, which allows for a data transfer to the USA.

Google will use this information on our behalf to evaluate the use of our website, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data. We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. We do not have access to the IP Addresses submitted to Google. The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly. Users may also prevent the collection of the data generated by the Google cookie and related to its use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at here. You can also prevent tracking by using this Opt-Out Link (currently opted in).

For more information about Google's data usage please read Google's Privacy Policy and Google's Ads Settings.

Our legal basis for the use of Google Analytics is our legitimate interest in measuring the performance of our website and statistical analysis for market research purposes. The personal data of users will be deleted or anonymized after 14 months.

Marketing Cookies

Google Campaign Manager (formerly DoubleClick)

This website uses Google's online marketing tool Campaign Manager (provided by Google Ireland Ltd., see above). Campaign Manager uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are shown in which browser and can prevent them from being displayed multiple times. In addition, Campaign Manager can use cookie IDs to track conversions related to ad requests. For example, if a user sees a Campaign Manager ad and later goes to the advertiser's website with the same browser and buys something there, we as an advertiser can see the performance of our ad. According to Google, Campaign Manager cookies do not contain personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. By integrating Campaign Manager Google receives information that you have visited part of our website or clicked on an ad from us. If you're registered with a service provided by Google, Google may associate the visit with your account.

In addition, the Campaign Manager (DoubleClick Floodlight) cookies we use enable us to understand if you are performing certain actions on our website after you have viewed or clicked one of our display/video ads on Google or on another platform through Campaign Manager (Conversion tracking). Campaign Manager uses this cookie to understand the content that you have interacted with on our web sites so that you can later send you targeted advertising.

Our legal basis for the use of Google Campaign Manager is our legitimate interest in marketing our services to interested visitors and optimizing the user experience by minimizing the number of irrelevant ads.

For more information about Campaign Manager, visit this link and Google Privacy Policy in general.

You can also prevent Google Campaign Manager tracking on our website using this Opt-Out Link (currently opted in).

Google Ads (formerly Google AdWords)

On our website we use Google Ads by Google (see above). This service allows us to show ads in Google's search results as well as Google AdSense and Publishing Partner's display networks. The aim is to publish our advertising materials (so-called Google Ads) on external websites to draw attention to our offers. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We are interested in showing you advertisements that are of interest to you, to make our site more interesting to you and to allow us to calculate advertising costs.

The legal basis for this is our legitimate interest in the efficient marketing of our services. Our website uses the features of Google Analytics in conjunction with the cross-device capabilities of Google Ads. This feature allows the Google Analytics generated ad groups to be linked to the cross-device capabilities of Google Ads. In this way, interest-based personalized advertising messages customized to you based on your previous usage and browsing behaviour on one end device (e.g., cell phone) may also be displayed on another of your end devices (e.g., tablet or PC).

For this purpose, a cookie is set by means of a remarketing tag, which includes every visitor to the website (pseudonymised) in a list.

If you access our website through a Google Ad, Google Ads will store a cookie on your computer. The unique cookie ID, the number of ad impressions per placement (Frequency), the last impression (relevant to post-view conversions) and opt-out information (flag that the user does not want to be addressed) is stored.

These cookies allow Google to recognize your internet browser. If a user visits certain pages on a Google Ads customer's site (such as our OI website) and the cookie stored on their computer has not expired, Google and we will be able to detect that the user clicked on the ad and was redirected to that page.

You can prevent participation in this tracking process in several ways:

  • by setting your browser software accordingly - the suppression of third-party cookies means that you will not receive any third-party ads.
  • by disabling the cookies for conversion tracking by setting your browser to block cookies from the domain (see which will be deleted, if you delete your cookies
  • by deactivating the interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the link, which will be deleted when you delete your cookies;
  • by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under this link. We point out that in this case you may not be able to use all features of this offer in full.

Google Maps

Our website uses the map service “Google Maps”, which allows the display of interactive maps and the use of the map feature directly on our website. The Google Maps service uses persistent cookies. When visiting our pages which integrate the Google Map, Google will receive a notification that you have accessed the page. In addition, information such as:

  • Volume of data transferred
  • IP address of the device you are using
  • Access status (successful/unsuccessful)
  • Name of the accessed file (specific page)
  • URL of the previously visited page (so-called "referrer URL")
  • Date and time of access
  • Browser type and version as well as which operating system you use

will be transmitted to Google. This takes place regardless of whether you are logged in to a Google user account. If you are logged in to Google, your data will be assigned to your user account. If you do not want the data to be assigned to your account, you will need to log out before accessing the map feature.

The legal basis is our legitimate interest in optimizing the functionality of our website. If you do not agree with this processing, you have the option to prevent the installation of cookies through the corresponding settings in your Internet browser.

For more information regarding the purpose and extent to which Google collects, processes and uses data as well as your rights in this regard and the settings available to protect your privacy, please see Google's privacy policy. Google also processes your information in the USA and does so within the framework of the EU-US Privacy Shield.

Facebook-Pixel, Custom Audiences, Retargeting & Facebook-Conversion

We use the Remarketing feature "Custom Audiences" on our website and the Facebook Pixel of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. Facebook is certified under the EU-US Privacy Shield and ensures adequate data protection when transmitting data to the United States.

Facebook Remarketing, Facebook Pixel & Custom Audience features are designed to target visitors to the site with interest-based advertising on Facebook's social network. With the help of the Facebook pixel Facebook can identify you as a visitor to our online offer and can select you and other persons with similar characteristics as a target group for the display of advertisements (so-called "Facebook ads").

In order to display Facebook Ads only to Facebook users who have shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are determined by the websites visited), we add the Facebook pixel cookie. The transmitted information enables us to commission Facebook to form so-called "Custom Audiences" as target groups.

Furthermore, the Facebook Pixel allows us to ensure that our Facebook Ads are in line with the potential interest of users and are not annoying. The Facebook Pixel allows us to understand the effectiveness of the Facebook ads for statistical and market research purposes, by seeing if groups of users were redirected to our website after clicking on a Facebook ad or using our app (so-called "conversion"). At the same time, Facebook does not give us any insight on a user level, but only aggregated statistics.

The above-mentioned processing by Facebook takes place based on our legitimate interest in a targeted marketing of potential and existing customers as well as the statistical analysis for market research purposes.

You can disable the Remarketing & Pixel function here (currently opted in).

Information on our Facebook pages

As controllers within the meaning of the EU General Data Protection Regulation, we and:

Facebook Ireland Ltd. (hereinafter "Facebook")
4 Grand Canal Square
Grand Canal Harbor Dublin 2

operate webpages to draw attention to our products and services and to contact you as a visitor and user of our Facebook page and our website.

As the operator of the Facebook pages, we have no interest in the collection and further processing of your individual personal data for analysis or marketing purposes. The operation of the Facebook page, including the processing of personal data of the users is based on our legitimate interests in an efficient information and interaction with our visitors

Processing of personal data by Facebook

According to Facebook, your data will be used for the following purposes:

  • Advertising (analysis, creation of personalized advertising)
  • Creation of user profiles
  • Market Research

Facebook uses cookies for storage and further processing of this information, which is stored on the various user terminals. The storage and analysis are also cross-device. The Facebook privacy policy contains more information about data processing.

As the person responsible, Facebook is not bound by our instructions, but processes your personal data independently. Due to the continuous change of the Facebook platform, we ask you to consult the current Facebook privacy policy (see link above).

Our use of statistical data

Statistic data are available to us via the so-called "Insights" of the Facebook pages. These statistics are generated and provided by Facebook. We have no influence on the production and presentation as operator of the site. We cannot disable this feature or prevent the generation and processing of the data. For a selectable period, as well as for the categories including fans, subscribers, reached persons and interacting persons, we will be provided with the following data on our Facebook page:

Total number of page views, likes, page activity, post interactions, reach, video views, post coverage, comments, shared content, answers, percentage of men and women, country and city origin, language, views, and clicks in the shop, clicks on route planner, clicks on phone numbers. Likewise, data is provided in this way for the Facebook groups linked to our Facebook pages.

We use this aggregated data to make our posts and activities on our Facebook pages more attractive to users. According to the Facebook Terms of Service, we can identify the subscribers and fans of the site and view their profiles and other shared information. Rights of the user

Since only Facebook has full access to the user data, we recommend that you contact Facebook directly if you would like to request information or to ask other questions about your rights as a user (for example, the right to delete). If you need assistance or have any other questions, feel free to contact us at the contact details provided in this privacy policy. If you no longer want your data to be processed as described here, please use the "I do not like this page" function to unlink your user profile from our site.