Which data is processed and how it is used depends upon the requested or agreed services.
processing of your personal data, please contact us at:
BUENOWAYS Yachting & Travel
Fethiye, Mugla, Turkey
We process your personal data which we have received directly from you or from third parties (e.g. brokers etc.) as part of our business relationship with you. In addition to data that we receive directly from you, we also obtain and process data about you that is available in the public domain or that was provided to us by other companies within the BUENOWAYS or by third parties, in order to properly and adequately fulfil our regulatory and contractual obligations as well as to improve, expand and market our service offering. The following personal information is processed:
In order to provide the services on our website we use a number of cookies and other technologies. These are described hereafter in detail and were applicable opt-out options are provided.
In order to provide you with the website and its content we must use some cookies. We use a last viewed yacht cookie to remember your most recently viewed yachts and present these to you when you return to the site.
You can opt-out of the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
Our legal basis for processing is our legitimate interest in optimizing the user experience and making your visit to our website enjoyable.
Google is certified under the Privacy Shield Agreement, which allows for a data transfer to the USA.
Google will use this information on our behalf to evaluate the use of our website, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data. We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. We do not have access to the IP Addresses submitted to Google. The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly. Users may also prevent the collection of the data generated by the Google cookie and related to its use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at here. You can also prevent tracking by using this Opt-Out Link (currently opted in).
Our legal basis for the use of Google Analytics is our legitimate interest in measuring the performance of our website and statistical analysis for market research purposes. The personal data of users will be deleted or anonymized after 14 months.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. By integrating Campaign Manager Google receives information that you have visited part of our website or clicked on an ad from us. If you're registered with a service provided by Google, Google may associate the visit with your account.
In addition, the Campaign Manager (DoubleClick Floodlight) cookies we use enable us to understand if you are performing certain actions on our website after you have viewed or clicked one of our display/video ads on Google or on another platform through Campaign Manager (Conversion tracking). Campaign Manager uses this cookie to understand the content that you have interacted with on our web sites so that you can later send you targeted advertising.
Our legal basis for the use of Google Campaign Manager is our legitimate interest in marketing our services to interested visitors and optimizing the user experience by minimizing the number of irrelevant ads.
You can also prevent Google Campaign Manager tracking on our website using this Opt-Out Link (currently opted in).
On our website we use Google Ads by Google (see above). This service allows us to show ads in Google's search results as well as Google AdSense and Publishing Partner's display networks. The aim is to publish our advertising materials (so-called Google Ads) on external websites to draw attention to our offers. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We are interested in showing you advertisements that are of interest to you, to make our site more interesting to you and to allow us to calculate advertising costs.
The legal basis for this is our legitimate interest in the efficient marketing of our services. Our website uses the features of Google Analytics in conjunction with the cross-device capabilities of Google Ads. This feature allows the Google Analytics generated ad groups to be linked to the cross-device capabilities of Google Ads. In this way, interest-based personalized advertising messages customized to you based on your previous usage and browsing behaviour on one end device (e.g., cell phone) may also be displayed on another of your end devices (e.g., tablet or PC).
For this purpose, a cookie is set by means of a remarketing tag, which includes every visitor to the website (pseudonymised) in a list.
If you access our website through a Google Ad, Google Ads will store a cookie on your computer. The unique cookie ID, the number of ad impressions per placement (Frequency), the last impression (relevant to post-view conversions) and opt-out information (flag that the user does not want to be addressed) is stored.
These cookies allow Google to recognize your internet browser. If a user visits certain pages on a Google Ads customer's site (such as our OI website) and the cookie stored on their computer has not expired, Google and we will be able to detect that the user clicked on the ad and was redirected to that page.
You can prevent participation in this tracking process in several ways:
Our website uses the map service “Google Maps”, which allows the display of interactive maps and the use of the map feature directly on our website. The Google Maps service uses persistent cookies. When visiting our pages which integrate the Google Map, Google will receive a notification that you have accessed the page. In addition, information such as:
will be transmitted to Google. This takes place regardless of whether you are logged in to a Google user account. If you are logged in to Google, your data will be assigned to your user account. If you do not want the data to be assigned to your account, you will need to log out before accessing the map feature.
The legal basis is our legitimate interest in optimizing the functionality of our website. If you do not agree with this processing, you have the option to prevent the installation of cookies through the corresponding settings in your Internet browser.
We use the Remarketing feature "Custom Audiences" on our website and the Facebook Pixel of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. Facebook is certified under the EU-US Privacy Shield and ensures adequate data protection when transmitting data to the United States.
Facebook Remarketing, Facebook Pixel & Custom Audience features are designed to target visitors to the site with interest-based advertising on Facebook's social network. With the help of the Facebook pixel Facebook can identify you as a visitor to our online offer and can select you and other persons with similar characteristics as a target group for the display of advertisements (so-called "Facebook ads").
In order to display Facebook Ads only to Facebook users who have shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are determined by the websites visited), we add the Facebook pixel cookie. The transmitted information enables us to commission Facebook to form so-called "Custom Audiences" as target groups.
Furthermore, the Facebook Pixel allows us to ensure that our Facebook Ads are in line with the potential interest of users and are not annoying. The Facebook Pixel allows us to understand the effectiveness of the Facebook ads for statistical and market research purposes, by seeing if groups of users were redirected to our website after clicking on a Facebook ad or using our app (so-called "conversion"). At the same time, Facebook does not give us any insight on a user level, but only aggregated statistics.
The above-mentioned processing by Facebook takes place based on our legitimate interest in a targeted marketing of potential and existing customers as well as the statistical analysis for market research purposes.
You can disable the Remarketing & Pixel function here (currently opted in).
As controllers within the meaning of the EU General Data Protection Regulation, we and:
Facebook Ireland Ltd. (hereinafter "Facebook")
4 Grand Canal Square
Grand Canal Harbor Dublin 2
operate webpages to draw attention to our products and services and to contact you as a visitor and user of our Facebook page and our website.
As the operator of the Facebook pages, we have no interest in the collection and further processing of your individual personal data for analysis or marketing purposes. The operation of the Facebook page, including the processing of personal data of the users is based on our legitimate interests in an efficient information and interaction with our visitors
Processing of personal data by Facebook
According to Facebook, your data will be used for the following purposes:
Statistic data are available to us via the so-called "Insights" of the Facebook pages. These statistics are generated and provided by Facebook. We have no influence on the production and presentation as operator of the site. We cannot disable this feature or prevent the generation and processing of the data. For a selectable period, as well as for the categories including fans, subscribers, reached persons and interacting persons, we will be provided with the following data on our Facebook page:
Total number of page views, likes, page activity, post interactions, reach, video views, post coverage, comments, shared content, answers, percentage of men and women, country and city origin, language, views, and clicks in the shop, clicks on route planner, clicks on phone numbers. Likewise, data is provided in this way for the Facebook groups linked to our Facebook pages.
We use this aggregated data to make our posts and activities on our Facebook pages more attractive to users. According to the Facebook Terms of Service, we can identify the subscribers and fans of the site and view their profiles and other shared information. Rights of the user